Category:Branding / Visual Identity

Design:cheeer STUDIO

Motion Graphic:/

Location:Beijing, China


cheeerUP® is an independent project by cheeer STUDIO. "You Pi" is the Chinese character corresponding to the sound of "UP," meaning a small foible and fondness that can be ignored. UP uses interesting visual language to communicate and create resonance with people. It also tries to dig out more small romance and happiness for everyone.